Rolling Retail

White-label design softwarethat cuts the time it takesto build with your partners.

Your customers configure their own vehicle — inside and out — before anyone opens a drawing. You get a specification you can quote from, and the revisions stop.

Airstream · Small

Coffee bar

Two-group espresso, batch brew, pastry case.

4.0 kW · 30A / 240V

Food trucksCoffee cartsMobile barsMerch trailersAirstream conversionsPop-up kiosksBookshopsDemo unitsActivation vehiclesIce cream vansBarber trailersAnything on wheels

The problem

The problem is not demand. It is everything that happens after the inquiry.

A vehicle is the most configurable thing you sell. Two customers asking for “a coffee truck” want different bodies, different equipment and different power. Until somebody draws it, no one in the conversation is sure what was agreed — so it gets drawn again.

One inquiry, today

  1. 01Inquiry arrives
  2. 02Call to understand the brief
  3. 03Designer drafts a layout
  4. 04Revision
  5. 05Revision
  6. 06Call to resolve what the drawing did not say
  7. 07Revision
  8. 08Revision
  9. 09Revision
  10. 10Quote
  11. 11Deposit

Five of those eleven steps are the same step. That is where the designer’s week goes.

Two-dimensional ambiguity
A side elevation and an isometric can disagree and both look correct. The customer signs off on one reading, the factory builds the other.
The conversation lives in WhatsApp
Photos, voice notes and a PDF from three weeks ago. Nobody can tell which version is current, so someone asks again.
Designer capacity is the ceiling
Every inquiry costs the same scarce person the same hours, whether it closes or not. Growth makes this worse, not better.
The quote waits on all of it
No specification, no bill of materials, no number. The deposit sits behind the drawing.

The solution

Send a link. Get back a specification.

The same inquiry

  1. 01Inquiry arrives
  2. 02Customer designs it themselves
  3. 03Quote
  4. 04Deposit

The designer is not in this list until there is a deposit behind it.

  • Walk around the vehicle, inside and out
  • Choose equipment and move the layout
  • Share inspiration images and see them reflected
  • Watch every angle update together
  • Save it, change it, send it back to you

Configured to your shop

Customers can only design what you can build.

The catalogue is yours. Bodies you stock, materials you work in, wrap films and colours from the suppliers you already buy from, equipment you are willing to fit. If you do not build in timber, timber is not on the menu.

That is the difference between a configurator and a wish list. A customer never designs something you have to walk back — which would cost you the revision cycle this was meant to remove.

Example bill of materials

ItemSpecificationQty
Airstream shell, 20 ftriveted aluminium monocoque1
Wrap film3M cast, overlaminated409 sq ft
Griddle + chargrillsingle line, 10.8 kW1
Extraction canopystainless, Ansul suppression1
Refrigerated make-rail6-pan, under-counter1
Hand sink + tanksfresh 30 gal / grey 40 gal1
Shore inlet50A / 240V, generator inlet1

This is one of our own vehicles. These are our components and our numbers, shown to illustrate the output. Your report is generated against your bodies, your suppliers and your engineering specifications — not ours.


What your sales team sees

You know what they are designing before you pick up the phone.

Where each customer is

Who is still choosing a body, who has a layout, who is one question from a deposit.

What they keep coming back to

The build they have opened four times, and the question they have not asked you yet.

What the market wants

Which categories are being configured this month, and which components come up often enough to negotiate on.


Where we have been

Retail should be able to roll into any location.

We build these, which is why we know where the hours go. Every unit below is one we designed and put on the road.

Photography pending

Real builds, in real locations, go here. Drop them in public/gallery/ and list them in src/lib/landing-gallery.ts.

Got wheels?

If you build anything your customers can park somewhere and sell out of, we can put a configurator in front of it.

Partner with us

What we put on wheels

  • Food trucks
  • Coffee carts
  • Mobile bars
  • Merch trailers
  • Airstream conversions
  • Pop-up kiosks
  • Bookshops
  • Demo units
  • Activation vehicles
  • Ice cream vans
  • Barber trailers
  • Anything on wheels

Rolling Retail is a product of LA Techspace. All email reaches us at team@latechspace.com.

Open the designer